Use AI Agents to Grow Your Business
Grow Your Business with AI Agents
AI agents are smart computer programs. They can do tasks on their own. Think of them as digital employees who can think, plan, and act. They can help your business save time and make more money.
Here’s how you can use them.
1. Automate Repetitive Tasks
Many jobs are boring and repetitive. For example, sorting emails or scheduling meetings. AI agents can do these jobs for you.
Our Experience with Email Sorting
At our company, we received hundreds of customer feedback emails every day. A team member spent 3 hours daily just reading and tagging them. It was slow and costly.
We decided to try an AI agent. We used a simple automation tool to connect our email to an AI model. The goal was to have the AI read and tag emails automatically.
It wasn't perfect at first. The agent sometimes misunderstood an email's intent. We fixed this by giving it clearer instructions and examples. After two weeks, it was 95% accurate. This saved us over 10 hours every week.
How You Can Do It
- Identify a Task: Find one simple, repetitive task. Sorting emails is a great place to start.
- Choose a Tool: You don't need to code. Tools like Zapier or Make can connect your apps to an AI.
- Give Clear Instructions: Tell the AI exactly what to operate upon. Like: “In case an email consists of an 'invoice' word, assign it to 'Finance'.”
A few straight forward instruction that describes how an AI agent drives email sorting:
# Simple logic for an email sorting AI agent WHEN a new email arrives: READ the email's subject and body. IF email contains "invoice" or "payment": TAG as "Finance" MOVE to "Finance Folder" ELSE IF email contains "help" or "problem": TAG as "Support" CREATE a support ticket ELSE: TAG as "General" LEAVE in inbox
2. Give Better Customer Support
Customers want answers fast. An AI agent can work as a chatbot on your website. It can answer common questions 24/7.
How We Built Our Support Agent
Our support team was always busy with the same questions. Things like "How do I reset my password?" or "What are your hours?"
We used a chatbot service to create an AI agent. We gave it a list of our most frequently asked questions and their answers. Now, the agent handles about 60% of all customer questions instantly. This lets our human team focus on the hard problems that need real creativity.
There was a significant struggle to prevent the bot from sounding robotic because it had to sound friendly. We continued testing several welcome messages along with responses until our customers found one acceptable.
How You Can Do It
- List Your Top Questions: Create a list of your buyers most common 10-20 questions.
- Use a Chatbot Platform: The platforms Tidio or Crisp or Intercom allow users to create chatbots easily.
- Test and Improve: Get some friends from your workplace to check the chatbot functionality. Make the system better using their recommendations.
3. Understand Your Business Data
Your business has a lot of data. Sales numbers, website traffic, and customer feedback. An AI agent can analyze this data to find hidden patterns.
Finding Our Best Customers
We wanted to know which products sold best in different cities. Doing this by hand from spreadsheets was a nightmare.
We connected our sales data to an AI analysis tool. We asked it a simple question: "Show me the top product for each city last month." In minutes, the agent gave us a clear report. It showed that one product was very popular with city customers, while another was popular with rural customers.
This insight was powerful. We changed our ads based on this data. As a result, sales in rural areas grew by 15% in three months.
How You Can Do It
- Ask a Question: What do you want to know about your business? Start with a simple question.
- Connect Your Data: Use tools that have AI built-in. Many modern CRMs or analytics platforms offer this.
- Look for Insights: Use the AI's answers to make better decisions for your business.
We learned that starting small is the best way to begin with AI agents. Don't try to solve every problem at once. Just pick one small, annoying task, and see if an AI agent can help you solve it.